Social Media Without Ads
Jaron Lanier* said it best: "We cannot have a society in which, if two people want to communicate, the only way that can happen is if it's financed by a 3rd person who wishes to manipulate them".
The "3rd person" in Jaron's statement is the advertising industry, including the social media platforms who sell the advertising space.
With data gathered from user profiles and analysis of online behaviour, the ad business finds ways of manipulating people to go on social media more frequently and stay on longer, maximizing their opportunity to show ads.
Surveillance advertising
It's called "surveillance advertising", it drives the "attention economy", and it despoils the social media space with distraction, hype and misdirection.
People who are aware of it become numb, try to ignore the bs, and ultimately attend the social discourse with varying levels of defensiveness and cynicism - not the best approach to constructive dialogue.
People who are not aware of it simply don't know how they are being manipulated, made to think and feel and want things they otherwise wouldn't, and thus their participation is detrimentally compromised.
In social media spaces without advertising, people are released from this insidious influence, able to focus on what really matters to them and provided the opportunity to make meaningful, valuable connections - to find synergy which leads to better quality experiences.
- which brings us to
HeadsUp's philosophy and raison d' etre ...
In search of synergy
Synergy is the force that causes people whose interests converge to work on something together, and its output is often greater than the sum of the individuals' inputs.
Synergy requires clear objectives
What do we want to accomplish? Where are going with our project? How will we get there?
Synergy requires transparency
If everyone involved shares a common understanding of the goals, each feels attatched to the project and can recognize the value of others' contributions.
Synergy requires focus
Focus, persistency and consistency all need to be in the mix to maintain synergic momentum and achieve the goals.
Do not disturb
Whether "the project" is building a billion-dollar company or just having a good conversation, synergy needs a "Do Not Disturb" sign on the door!
The search for synergy, then, can only be thwarted by the influence and distraction of surveillance advertising, and that's why
HeadsUp is a social media platform
without advertising.
The HeadsUp Algorithm
Whereas the surveillance-advertising business model monitors everything you do online, builds a virtual model of your personality then employs algorithms to feed you information intended to keep you engaged for its own purposes, the
HeadsUp.social algorithm behind the
My Feed stream is controlled by you. It includes -
Your own posts
Posts by your contacts
Posts by people you follow
Posts with hashtags you follow
Posts in groups you are a member of
These are choices you have made yourself, and you can add or remove any item at any time. You can grow your sphere by joining groups and following people and hashtags, and use contact-requests to grow your network and enjoy the privacy of encrypted messages.
The
Public stream contains all posts by everyone, in chronological order, and each new comment moves the post to the top. In this way, active posts stay current while inactive posts slide away, but they can always be found by searching hashtags or visiting interesting people's pages, and brought to the fore again by adding a comment.
* Jaron Lanier - 10 reasons to quit social media right now!
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